Our award winning team of experts have worked on some of the largest deals in the food and beverage industry over the past decade.
We advise clients on all issues associated with the food and beverage industry, ranging from industry and regulatory compliance, commercial contracting, mergers and acquisitions, and dispute issues.
We have specialist staff and strong experience in the New Zealand food and beverage industry. This experience is the result of many years working with a range of businesses from niche, New Zealand brands to high profile, international brands such as Nestlé, Arnotts, and Zespri. We have completed some of the largest acquisitions in this sector in New Zealand history, including Frucor Beverages and Independent Liquor.
We regularly advise both New Zealand and international clients on:
Planning for, and facilitating, the acquisition of food and beverage businesses, including preparing and negotiating sale and purchase agreements, advising on takeover law and undertaking due diligence for both vendors and purchasers
Structuring investments, including joint ventures and partnerships (and limited partnerships) and advising on appropriate tax planning
Structuring and negotiating co-packing and third-party manufacturing agreements, procurement, distribution, sales and supply-chain agreements
Branding strategy, including trade mark, patent and copyright protection and supporting intellectual property rights by managing disputes and conducting intellectual property audits
Marketing and promotional activities, including sponsorships, advertising, endorsements, pricing strategies and competitions
Consumer protection laws, including issues around compliance with the Consumer Guarantees Act 1993, the Fair Trading Act 1986 and the Commerce Act 1986
Structuring and implementing franchising and licensing arrangements
Acquisition and leasing of plant and machinery and commercial and industrial land, including obtaining environmental permits
Employment law and health and safety regulations, including employee benefits and issues around the protection of vulnerable employees
Preparing permit applications and advising on regulatory compliance for manufacturing, importing, exporting, distribution and advertising, including food labelling and liquor licensing
Gaining regulatory approval under the Overseas Investment Act 2005.
Advising the Mud House Wine Group
on the sale of its wine brands and other assets to Accolade Wines and the sale of 400 hectares of vineyards to CK Life Sciences
Advising Bancorp and managementon the sale of pork processer Premier Bacon to Affinity Equity Partners portfolio company, Primo Foods
Advising Intermediate Capital Groupon the provision of mezzanine debt and equity finance to the Affinity Equity Partners led consortium acquisition of Tegel Foods
Advising Imanakaon the acquisition of Cedenco Foods (in receivership and liquidation)
on its NZ$1.4b acquisition of the Frucor Beverages Group, including comprehensive pre-acquisition due diligence and advice on competition issues, branding and intellectual property
Brand protection and management in New Zealand and overseas
for New Zealand Pork Industry, Board New Zealand Game Industry Board and the PITANGO, MR APPLE and NAKED brands, Eve’s Pantry, Ruth Pretty Catering and various cafes, bars and restaurants including Bar 101, Shenanigans, The Furnace, The Helm, Easy Tiger, Bangalore Polo Club and Cigana