Trade marks

Our firm is a long-standing brand champion on behalf of its clients, providing a full range of trade mark services.  Uniquely among New Zealand law firms, we have continuously provided trade mark registration and portfolio management services since the 1940s.

Our specialists file and prosecute trade mark applications directly in New Zealand, Australia and a number of Pacific Island nations, and we have a network of experienced trade mark agents throughout the world to assist us in protecting our client’s brands internationally.

Our trade mark registration practice is supported by a sophisticated computer system which reduces risks and provides efficiencies.

We provide a full range of trade mark legal services including:

• Creating trade marks

• Clearing trade marks for use and registration

• Registering trade marks, preventing registration and getting marks off registers

• Managing trade mark portfolios, including watching services and renewals

• Documenting and recording transfers such as assignments and licensees

• Securing trade marks for financiers

• Strategic advice including due diligence and trade mark registration programmes

• Anti-counterfeiting

• Dispute resolution including domain name disputes and litigation.

We provide these services for New Zealand and internationally, and our clients include: British American Tobacco, Colgate-Palmolive, PPG Industries, Yahoo!, Suntory, Random House/Doubleday, SabreMark, Bank of New Zealand, Muir Electrical, Freightways Group (New Zealand Couriers, Post Haste, Castle Parcels, DX Mail, Sub60, Online Records Management, Document Destruction Service, Data Security Services, Fieldair), Ngāi Tahu Tourism, Abano Healthcare Group, Red Badge Group, Mr Apple, Saint Clair Family Estate Wines, Auckland City Council, Life Pharmacy (PharmacyBrands, Unichem, Dispensary First and Amcal) and Robbie Williams.