Profile

Sophie specialises in intellectual property (IP) law and provides expert commercial advice within an IP context.  With over 20 years of dedicated experience across New Zealand, Australia, Asia-Pacific, the USA and internationally, Sophie has developed a robust proficiency that spans the entire spectrum of IP matters – from development, protection and strategic planning to commercialisation, enforcement, transactional matters and complex IP disputes.

Sophie's deep understanding of IP law has enabled her to serve a diverse range of sectors including FMCG, technology, building and construction, and primary industries, notably in honey production.  Her tailored approach helps clients to recognise and harness their valuable intellectual property assets to achieve their strategic goals.  Her guidance is particularly valuable in helping innovators and businesses navigate the complexities of IP rights and optimise their operations.

Sophie is committed to ensuring that IP serves as a foundational asset for business growth, making her an essential partner for any enterprise looking to secure and capitalise on their intellectual innovations.  Whether dealing with IP in domestic or international markets, Sophie's expertise ensures comprehensive, strategic, and proactive legal support for her clients at any point on their IP journey

Market recognition Work highlights

Work highlights

Advising Unique Mānuka Factor Honey Association (UMFHA)

for the benefit of the New Zealand Mānuka honey industry globally

Advising BV Investment Partners

on aspects of its strategic investment into Kami, a leading classroom engagement and teacher productivity content provider to the US and global K12 market

Advising the Manuka Honey Appellation Society

for the benefit of the New Zealand honey industry globally

Advising Nestlé Health Science

on aspects of its acquisition of The Better Health Company including GO Healthy and Egmont Honey

Advising Aviat Networks

on aspects of its acquisition of the 4RF wireless solutions provider

Assisting Zespri

in its intellectual property matters

Experience
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